Fritz Frenkler
President, f/p design deutschland gmbh / Professor, Technische Universitaet Muenchen : Germany
universal design and gestaltung
— definition and meaning of the concept
design versus gestaltung
— drawing a comparison between the terms
demographic change of society in europe
— europe exemplary for the dimensions of the global demographic development
change of the global markets
— basic change of the structure of global markets
marketing versus gestaltung
— sales and distribution in contrary to gestaltung
brand
— factoring the brand into marketing and gestaltung
the new functional gestaltung
— conclusion